Solution Manual Corporate Communication 6th Edition Argenti
Table of Contents
Chapter 1: The Changing Environment for Business
Case: Google, Inc.
Chapter 2: Communicating Strategically
Chapter 3: An Overview of the Corporate Communication Function
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Chapter 5: Corporate Responsibility
Chapter 6: Media Relations
Chapter 7: Internal Communications
Chapter 8: Investor Relations
Chapter 9: Government Relations
Chapter 10: Crisis Communication
Descriptions (We sell test banks and solutions manuals only)
th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.